“Our brand is a little ahead of delivery. We need to catch up.” – Rajat Gupta, ISB

12 04 2008
The above remark was made during a speech delivered by  the Chairman of the Board of Governors of the ISB ( Indian School of Business, Hyderabad) on the occasion of its recent convocation. Coming as it does ( with admirable candour) from the man whose brainchild is the ISB, serious introspection is in order here. 
It would be interesting to examine what makes a B-School brand  salient and when we can say that the delivery is in line with its brand.  I  also wonder why with having ready access to enviable resources ( both human and financial) should  ISB  have a delivery problem vis-a vis its brand image.
– G. Mohan



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