The above remark was made during a speech delivered by the Chairman of the Board of Governors of the ISB ( Indian School of Business, Hyderabad) on the occasion of its recent convocation. Coming as it does ( with admirable candour) from the man whose brainchild is the ISB, serious introspection is in order here.
It would be interesting to examine what makes a B-School brand salient and when we can say that the delivery is in line with its brand. I also wonder why with having ready access to enviable resources ( both human and financial) should ISB have a delivery problem vis-a vis its brand image.
– G. Mohan
The Second Take 